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Guidelines for Paid Media

1. Content Quality & Formatting


  • Newsworthy Angle: Releases must have a clear, timely announcement (e.g., new products, expansions, or milestones). The "news" must be clearly stated in the headline.


This photo was created with Google Gemini
This photo was created with Google Gemini

  • Objective Tone: Maintain a neutral, journalistic voice.

    • Prohibited: Direct addresses such as "you," "I," or "we" (unless inside a direct quote).

    • Prohibited: "Hype flags" including exclamation points, excessive capitalization, or hyperbolic claims (e.g., "The BEST and most AMAZING product").


  • Length: Submissions must be between 300 and 800 words.


  • Source Attribution: The news source (the company issuing the release) must be clearly identified in the headline.


  • Formatting Requirements: * No HTML tags or forced line breaks.

    • Images must be .jpeg, .gif, or .png.

    • Links must be fully functional and limited to 1 link per 100 words.

2. Mandatory Information & Transparency

  • Contact Info: You must include a valid contact name, phone number, and email address.


  • Financial & Crypto Topics: Any financial-related news (Cryptocurrency, NFTs, etc.) requires full transparency. Your website must list a physical postal address and contact information for verification.


  • Written Authorization: Major corporate announcements (M&A, stock ticker symbols, or network marketing) may require written authorization from a company executive before approval.

3. Prohibited & Excluded Content

The following content types are strictly prohibited and will result in immediate denial:

  • Advertisements: Content purely intended to sell a product without a newsworthy element.


  • Academic Writing Services: Promotion of essay, dissertation, or homework writing services.


  • High-Risk Industries: Online gambling, payday/short-term loans, tobacco/vaping, weight loss products, and health/sexual enhancement supplements.


  • Sensitive Items: Sale of firearms, 3D-printed guns, or weapon components.


  • BlackHat SEO: Keyword stuffing, link buying/selling, or paid social media followers.


  • Malicious Content: Content intended to incite hatred, racism, or violence, or to defame, stalk, or "exact revenge" on an individual or group.

4. Specialized Legal & Political Guidelines

Legal News


  • Must Include: Case number, court of record, or complaint number.


  • Allowed: Announcements of lawsuit victories (attributed to court documents).


  • Prohibited: Intentions to file a case, interpretations of pending cases, or potentially libelous depictions of individuals.


Political News


  • Requirements: National campaigns must use an email address associated with their campaign website. Local races must provide a LinkedIn handle if a website is unavailable.


  • Content: Must focus on policies and goals. Releases must not be "accusational or negative." Opinions must be formatted as quotes and attributed to the organization.


5. Editorial Review Process

All releases are subject to manual review by the editorial team. If your website is non-functional at the time of review, the release will be rejected.

Note: These guidelines are subject to change. Continued use of our distribution services constitutes acceptance of the most recent version of these Editorial Guidelines.

 
 
 

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